The Ask:
Rheem wanted to create a digital and social campaign to tell the story of a 34-year-old Rheem water heater that had been recently replaced in a Texas home — a pretty big deal when it comes to water heaters (usually they last 15 years at most).
I worked with the CD and ACD to write fun, engaging copy that would sell the story — and dependability — of Rheem water heating. We went with a throwback-style campaign to call out the retro water heater in a fun way.
katherine finney 