The Ask:

adidas was about to announce a major renovation at their corporate headquarters in Portland, OR. Among other inconveniences, the renovation project would mean that employees would lose all on-campus parking for over two years. They wanted an internal campaign that would excite everyone at the headquarters about what was to come.

As part of the adidas team, I pitched a campaign concept — The Future Is Groundbreaking — along with possible execution ideas. adidas implemented my concept.